Thursday, January 13, 2011

Empowerment

Dream Outfitters' core concept is based on empowerment. So I've been looking forward to today's post since Monday with great anticipation. The key force behind empowerment is readiness. Look back in your own life and think about a time that you felt truly empowered; maybe it was a feeling you had just before a math quiz, a spelling bee or the big game. You felt this empowerment most likely because you had prepared for it and you were confident that you would be absolutely unstoppable. Life is a continual process of getting ready; and when we're truly ready for something, we feel empowered. So ready or not, here we go.

During the first 25% of our lives, we find ourselves emmersed in a structured environment with its foundation based on readiness. We spend our infancy getting ready to walk and talk, as a toddler or very young child, our parents get us ready to enter the school system to begin our journey in education (yesterday's topic). In kindergarten, we are getting ready for entering the first grade, and in first grade we're getting ready for 2nd grade and so on. All of our years in elementary school culminate in getting us ready for middle school. Middle school is spent preparing for high school and in high shool we're getting ready to enter the "real world" or maybe, if we're lucky, to go to college. But after that, then what?

Well, if you're really attuned to the world of academia, you may choose to stay in school for some length of time after gradusating, getting advanced degrees, doctorates and the like. But if you're like most of us, after your formal education is completed, you're thrust out into the world with not much more than your diploma or degree and a lot of ambition. You feel empowered, because you've learned so much in school, but the real world can still be a pretty scary place. It doesn't take long for that feeling of empowerment to fade when faced with the prospect of landing a job. Especially in today's economy. The competition for decent living wage situations id fierce. You really have to be a sharp cookie to gain and maintain a full-time job. That's where Dream Outfitters come in.

At Dream Outfitters, we say that having a job is not the way to financial freedom. In fact we say that having a job is simply an acronym; JOB stands for Just Over Broke. The days of going to school and getting good grades to get into a good college and working for a good company until retirement age are but a distant memory of yesteryear. Once upon a time, employees were loyal to the companies they worked for and in return, the companies treated employees with a great deal of respect and that loyalty was rewarded with a great retirement package and a gold watch when you left the work force in your golden years. Now it seems that corporations are more interested in the shareholders than they are in the people that make their business function on a daily basis. Employees are now more like commodities than human beings. The focus is now on the bottom line. But who's looking out for you? The answer is nobody. You need to look after yourself. Dream Outfitters wants you to feel empowered once more. So let me tell you how we are empowering thousands of people, just like you, to take control of their financial futures and arm themselves with their very own golden parachute, God knows, your employer isn't going to provide you with one.

Remember that feeling of empowerment I talked about in the intro? That feeling of readiness? The process of getting ready doesn't need to end after we leave school. In fact, I'm still preparing for new and exciting activities that I want to explore. I prepare by gaining knowledge through education. Dream Outfitters has that. Then I further prepare by putting systems in place and using the right set of tools to make my dream possible, we have those too. Once you've gained the knowledge and implemented the correct systems and tools, you're ready to take on the world of online marketing. I believe that the internet is the last great frontier and the beauty of the internet is that it is truly infinite. The real estate stretches on and on and never ends. There's always room for another great offering. So you never need to feel trapped, or restricted.

We will provide you with continuing education, along with a system and all the tools you need. All you need is desire and the willingness to work toward your own self-determined goals. We'll even welcome you into our community of like minded people that you can network with, discuss ideas, and a variety of business strategies. All of the resources you're going to find are what Jay Kubassek (founder of CarbonCopyPRO) likes to call an incubator for entrepreneurs, which leads nicely into tomorrow's topic: Entrepreneurship.

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